We landed in three different objects and chose the color scheme based on the theory of the wheel of emotions,” comments Josefin Fridlund, Art Director in the Student Agency. “We started experimenting with how to embody something as abstract as emotions and opinions and asked ourselves questions such as “what does a thought look like?”. One which represents our strong and persistent opinions, one which speaks about the formability of new thoughts and one which illustrates how one grasps for information when ideas are born. The colors represent anticipation, aggression, contempt, fear and surprise – all emotions that drive a person to change their mind.Īdditionally, the different stages of persuasion and change of mind are included in the animated objects. The exhibition explores the phenomenon of persuasion and challenges the visitors to change their perception of reality. The theory illustrates how different emotions stand and act in relation to each other and is strongly linked to the theme of this year’s show: State of Mind. Plutchik’s Wheel of Emotions was the source of inspiration for the visual identity of the 2018 Grad Show at Berghs School of Communication.
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